<aside> 💡 Postback integration with Facebook(Meta) Web Ads (Web to App Campaigns) has become easier. Document updated 11/20/2023

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<aside> 💡 Contact: Please reach out to our support team at [email protected]

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▼Overview

Adjust script solution for web to app campaign.

This solution is particularly effective for Facebook (Meta) ads. Adjust's JavaScript can capture Meta's click ID (fbclid and fbpid) automatically and generate Adjust tracker for attribution. Facebook signal data is sent back to Meta platform via Meta Conversions API to improve AI performance on the Meta platform.

In addition, this solution correctly attributes traffic from other sources, multiple ads will be used for the same LP.

Please check about Facebook Web details here.

Set Up Facebook Web - Adjust Help Center

▼What is the Web to App Campaign?

App install campaign via a website (LP).

<aside> 💡 Web Ads → Website (LP) → CTA Button → App Store → Install(Web Ads get attribution)

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▼Data flow ( issue before)

<aside> 💡 It was difficult to pass parameters to Adjust backend from website. Clients should create script by themselves to pass FB data. It was hard work for the client to prepare.

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▼New data flow (using Adjust solution)

<aside> 💡 Adjust script solution can pass data easily with simple setup. No need to integrate Meta Conversions API as well. These signals are efficient for Meta’s AI performance.

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